Spotify Wrapped ranks Burna Boy as top streamed artist in Sub Saharan Africa for 2023

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Award winning artist, Burna Boy has been listed as the top streamed African artist in Sub Saharan Africa for the second year in a row.

Spotify Wrapped made the announcement in a release that showed its 2023 ranking as annual data-led review of how people listened to music and podcasts, on the platform.

The release also mentioned Drake as the most streamed artist in Sub Saharan Africa. “Drake is the most streamed artist in Sub-Saharan Africa, followed by Burna Boy, making him the most streamed African artist in SSA, for the second year in a row.”

It said, Asake, Davido and Omah Lay all make an appearance in the top ten, showing Nigeria’s dominance in the music scene across the continent, while Ayra Starr narrowly misses the top ten most streamed artists list, landing at number 11 and being the top streamed female artist in SSA.

Spotify Wrapped disclosed that, when it comes to tracks that the whole region can agree on, Ruger’s Asiwaju takes the day, followed by Ayra Starr’s Rush. A host of other Nigerian tracks also make the list include Asake’s Lonely At The Top which is the most streamed track in Nigeria this year. Tyler ICU is the sole South African with Mnike, featuring DJ Maphorisa, Nandipha808, Ceeka RSA & Tyron Dee, and Libianca’s People is still making waves, almost a year after its release, landing it in the eighth spot.

The release also had it that, Davido’s album Timeless was released earlier this year, after much anticipation from the fans, so it follows that it is the most streamed album in SSA, and two tracks from the album, Feel and Unavailable, featuring Musa Keys are on the top ten most streamed tracks in SSA. To say that Asake is living the dream would be an understatement, after all, the artist was relatively unknown a few short years ago, and now two of his albums, Work of Art and Mr. Money With The Vibe are in the top streamed list in the whole of Sub-Saharan Africa.

“The top exported artist in SSA is Rema, thanks to the popularity of Calm Down, featuring Selena Gomez, which is also the most exported track from SSA. Furthermore, for the first time ever, an African artist-led track not only gained 1 billion streams on Spotify, it is also the eighth most streamed track globally. No small feat considering just a few years ago, African tracks were mostly confined to the continent. All the African artists whose music was felt not just on the continent, but also on the global stages, are featured on Spotify’s Gone Abroad Presents…Global African Hits of 2023.

Even though Ayra Starr leads in the top streamed female artists list, the only other African female artist in the top ten is Tems, with the rest of the list being occupied by American artists.

To further showcase local listening trends from around the world, Spotify this year has Wrapped Mapped, showing which songs have soundtracked throughout the year since January 1, all across the globe.

Eligible users can access their personalized 2023 Wrapped experience exclusively in the Spotify mobile app (iOS and Android) and also this year, via web view on mobile or Desktop by heading to Spotify.com/Wrapped.”

Spotify used the medium to announce that it has launched its Wrapped creator experience for podcasters and artists. With access to their own individualized Wrapped microsite experience, creators can dive into all the ways in which their fans listened this year. Check out Spotify for Artists and Spotify for Podcasters to learn more.

About Spotify

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music and podcasts. Discover, manage, and share over 100 million tracks, including more than 5 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free music listening experience. Today, we are the world’s most popular audio streaming subscription service with a community of 574 million users, including 226 million Spotify Premium subscribers, in over 180 markets.

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